There is something a bit misleading about saying we can “remove negative results from Google” because Google does not actually allow removal of any of its results (excluding very specific cases in Europe that meet the guidelines of “the right to be forgotten”). Any attempt to contact Google in the hopes of getting a bad result removed will most probably fail. The main reason for this is that Google is a very specific algorithm that operates without human involvement and simply refers to results that exist on other websites. Google does not take any responsibility for the content displayed throughout the network, and rightfully so – since a search engine’s job is simply to search for diverse content in various places on the Internet.
If you were to try to reach out to Google in an attempt to remove a negative review, here is their answer put simply: if you want to remove a particular result from Google, you must contact the management of the site where the negative result appears. Google will explain that they have nothing to do with the matter, and that you must take it up with the site that has the negative content about your company or yourself. This is where a big problem starts- If there is more than one negative review, Google’s solution to the problem may prove to be difficult, time consuming, and almost impossible – like chasing the wind. Such a task requires full dedication to endless email correspondence, tremendous time allocation, use of expensive lawyers and so on. Plus, every new negative review that comes up requires starting this process and harnessing these recourses all over again. It’s a frustrating, never-ending procedure.